Eden Sassoon is the daughter of the legendary beauty icon, Vidal Sassoon and owner of the newly launched EDEN by Eden Sassoon Finishing Studio in Los Angeles. Eden’s father revolutionized the beauty industry by creating a new standard for hair care in the 1960’s. His goal was to make women’s true, individual beauty shine.

Over 50 years later, Eden has invigorated the family legacy by modernizing a contemporary salon experience to offer women’s personalized beauty needs including hair, nail, and make-up under one roof with exemplary service and efficiency. The result is an unparalleled finishing studio: EDEN by Eden Sassoon.

The idea was spawned three years prior, when the entrepreneur, beauty guru and mother of two gave thought to the constant scheduling, time commitment and cost it took to get her hair, nails, makeup and lashes applied all at different locations. She envisioned an easier way for women juggling careers, family, friends and social events with limited time to get from A to Z. Influenced by her lifelong commitment to beauty and wellness, Eden says “I wanted to create an environment that was peaceful and relaxed, yet proficient for women who want to look and feel beautiful both inside and out.” EDEN is a long awaited gift for women who are busy and looking to add simplicity to their hectic lifestyles.

Sassoon wanted to create a studio where women could feel at home, relaxed, invited and not judged. The studio’s design direction is modern Malibu-chic – primarily using natural materials, mostly different styles of wood, and soft colors while creating an open home environment. Stylist chairs are Takara Belmont Curved Art in dark wood. Additionally, to create a feeling of home, Sassoon chose to reupholster all of the sink chairs and hair styling chairs with home fabrics from Summit located at the Pacific Design Center.

Beautiful black and white photography depicting the Los Angeles/Malibu beach lifestyle, as well as fashion and beauty, fill the walls of the space. Several pieces were provided by LA based photographers who are close friends of Sassoon, including Davis Factor, Scott Caan and Patrick Hoelk. To add to the home environment, Sassoon and her staff have also provided family photographs to fill the studio. Located at the popular Sunset Plaza, this location follows EDEN’s large sized footprint that has 12 hair stations, 3 makeup stations and 2 manicure stations.

EDEN’s design team is currently developing a smaller store format for seasonal and resort destinations. Finally, to support EDEN’s feeling of home, complimentary self-serve water bottles and espresso or chai tea from is available to clients in their open-faced kitchen, together with fruit and healthy snacks.

EDEN is open 7 days a week and is located at 8600 W. Sunset Boulevard, West Hollywood, CA 90069.

Free parking is conveniently offered to all of its customers.

For more information or to make an appointment, please call 310-861-4660.